Kate
Caitlin
William
Used by 1057 entrepreneurs

Discover your next Big idea

Then validate and launch it with all-in-one platform.

Or try one of these:

How It Works

Transform Your Idea to MVP in 4 Easy Steps.

Get real valuable insights. No guessing, no wasting months.

01

Describe Your Idea

No pitching, no perfect deck. Just tell CATO what you're thinking about building. Even if it's half-baked. Especially if it's half-baked.

02

Get Your Scorecard

CATO scores your idea across 6 dimensions (market, trend, fit, speed, pain, edge). Shows you exactly which parts need work and which parts are already strong.

03

Refine & Improve Score

Low score? CATO researches live market data and helps you iterate until your idea is launchable.

04

Build & Launch

CATO builds your landing page from conversations, create your outreach scripts, and coaches each sale as you scale.

Who It's For

Got an exciting idea but don't know where to start?

Get to your first paying customer in weeks, no matter where you're starting from.

Got An Idea?

Test your concept with real customers before investing months. Get proof of demand in days, not years.

Multiple Options?

Stop spinning your wheels. Your AI coach helps you pick the idea with actual market demand.

Stuck In Analysis?

Break free from endless research. Get a validated mvp and paying customer proof in weeks.

Want Speed?

Compress months of trial-and-error into weeks. Test rapidly, pivot quickly, launch with confidence.

Platform Features

Market Research + Step-by-Step Execution

CATO researches your market in real-time, scores your idea honestly (including what could go wrong), then guides you through building your MVP and finding real paying customers.

Idea Scorecard

Data-driven decisions

Get a highly researched, quantified assessment of your idea across 5 key dimensions including any potential risks. Track improvements to your score as you validate and pivot.

skilldly.com

AI Meal Planner App

Personalized nutrition planning

54
Overall Score
MarketFitSpeedPainEdge
Market85
Fit72
Speed88
Pain91
Edge68

Realtime Market Research

Context-aware coaching

CATO adapts to your journey, asking the right questions at the right time to uncover insights and guide you through validation.

skilldly.com

Industry Report - Fitness Market Trends

statista.com

Competitor Analysis Framework

harvard.edu

SaaS Pricing Best Practices

ycombinator.com

Wellness App Market Analysis

techcrunch.com

I've analyzed 50+ sources. Based on current market research, the fitness industry is experiencing significant growth1, with wellness apps capturing a larger market share2...

Automatic Lead Page Generator

Launch-ready in 60 seconds

CATO generates professional, conversion-optimized lead pages automatically based on your conversation. Removing one of the biggest friction points when validating and testing ideas. So you can test your value proposition with real prospects immediately.

skilldly.com

Generating Your Landing Page

Designing layout...

Progress100%

Idea Canvas

Visual journey mapping

Visually organize your thoughts and insights from conversations. Track patterns, identify objections, and refine your value proposition based on real feedback.

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Real Analytics

Real-time metrics

Monitor page visits, email signups, and prospect engagement. Know exactly when you have enough signal to proceed or pivot.

skilldly.com
+23%
256
Page Views
+47%
52
Email Signups
+12%
38%
Engagement

Visitor Growth

TueWedThuFriSatSun
Conversion Rate20.3%

Integrated Tools

Social proof & more

Collect and showcase social proof from early adopters. Built-in CRM (coming soon) to manage your prospects and customers, plus more tools to accelerate validation.

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CRM Coming Soon+ More Tools

Innovative Launch Framework

Structured progression

Follow our proven 8-step framework from idea to first paying customer. Each step unlocks as you complete validation milestones.

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IdeaCompleteResearchCompleteLandingActiveValidateLockedLaunchLockedStep 3 of 743% Complete

"Highly impressed. The guidance was specific, personalised and far from generic. Felt like getting expert advice from someone who actually understands and works in my industry."

K

Kate

Founder, Email Agency

"Great app to get started on a side hustle and get clarity on not just what to do, but how do it step by step. Highly recommended!"

SK

Srdjan Kokotovic

Cofounder, Snap Advantage

"Skilldly helped me launch my first real side gig outside of my 9-5. It fits perfectly into my schedule and I love how easy and simple this whole process was!"

C

Caitlin

CMH Bookkeeping Services

"Skilldly has helped me go from idea to launching and landing my first client in literally 30 days. I couldn't believe this didn't exist yet. So many people are going to get the help they need to launch their first offer."

W

William

Co-Founder, EVOLV

"I'm so happy that Skilldly helped me re-ignite my digital marketing expertise while being a stay at home mom. Now I've got a few hours every week to maintain my professional expertise consulting with a handful of great companies!"

SH

Sam Hingley

Digital Operations & Marketing Consultant

"Highly impressed. The guidance was specific, personalised and far from generic. Felt like getting expert advice from someone who actually understands and works in my industry."

K

Kate

Founder, Email Agency

"Great app to get started on a side hustle and get clarity on not just what to do, but how do it step by step. Highly recommended!"

SK

Srdjan Kokotovic

Cofounder, Snap Advantage

"Skilldly helped me launch my first real side gig outside of my 9-5. It fits perfectly into my schedule and I love how easy and simple this whole process was!"

C

Caitlin

CMH Bookkeeping Services

"Skilldly has helped me go from idea to launching and landing my first client in literally 30 days. I couldn't believe this didn't exist yet. So many people are going to get the help they need to launch their first offer."

W

William

Co-Founder, EVOLV

"I'm so happy that Skilldly helped me re-ignite my digital marketing expertise while being a stay at home mom. Now I've got a few hours every week to maintain my professional expertise consulting with a handful of great companies!"

SH

Sam Hingley

Digital Operations & Marketing Consultant

Questions

Frequently Asked Questions

Everything you need to know about getting started

We don't teach theory; we facilitate action. CATO gives you a 6-dimension IDEA_SCORE with real-time market research, then walks you through testing your idea with real potential customers. You get proof your idea works (or doesn't) in days, not months of generic advice.
That's the whole point! We help you find that out in less than a week, not months. The IDEA_SCORE system spots the fatal flaws (pricing model, market timing, competition) you're too excited to see. Better to know now than after you've quit your job.
Chapter 1 (free) allows you to move at your own pace. You'll get your IDEA_SCORE in 10~ minutes, then CATO guides you through structured customer conversations. Most users get clear signals on whether to proceed with an idea within the first chapter.
Chapter 1 (Find Opportunity) is completely free. You get your IDEA_SCORE assessment and validation guidance, no credit card required. If you validate demand and want to continue building (Chapters 2-7: Create Offer, First Sale, Deliver, Scale), that's $49/month. Most people validate and launch in 7-14 days.
If you proved demand in Chapter 1 (free), you can upgrade to access Chapters 2-7 where CATO guides you through creating your offer, making your first sale, delivering to customers, building momentum, systemizing, and scaling. You build with confidence, knowing people actually want this.
No, it's for any idea! We've helped people validate everything from bookkeeping services and coaching programs to physical products and local workshops. If it's a business idea, CATO can score it and help you test it.

Ready to find out if your idea will work?

Join over 1,057 founders who got their IDEA SCORE and found out if their side hustle would actually make money.

Get My IDEA SCORE Free

No credit card required • See your score in ~10 minutes